This stackable micro-credential is comprised of four competency-based micro-credentials. It is designed for small business entrepreneurs and/or their employees who have expertise with the product or service they are marketing, but little to no experience in business-to-consumer (B2C) sales. Participants will master skills relating to positioning products and services as customer needs-based solutions, building virtual relationships with customers and networking across the business community, prospecting, leveraging technologies for social selling, and negotiating, closing and following up on sales.
Students obtain a digital badge after completing each of the four micro-credentials and then an overall Sales for Small Businesses stacked micro-credential badge attesting to the successful completion of all four. (note that this is specific to Durham College).
MCC019 Developing Client-focused Solutions
MCC020 Prospecting and Pipeline Management
MCC021 Building Business and Client Relationships
MCC022 Negotiation, Closing and Follow-up