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Summer 2024
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Sales for Small Businesses - Stacked Microcertificate

 
This stackable micro-credential is comprised of four competency-based micro-credentials. It is designed for small business entrepreneurs and/or their employees who have expertise with the product or service they are marketing, but little to no experience in business-to-consumer (B2C) sales. Participants will master skills relating to positioning products and services as customer needs-based solutions, building virtual relationships with customers and networking across the business community, prospecting, leveraging technologies for social selling, and negotiating, closing and following up on sales.

Students obtain a digital badge after completing each of the four micro-credentials and then an overall Sales for Small Businesses stacked micro-credential badge attesting to the successful completion of all four. (note that this is specific to Durham College).

Microcertificate Requirements:
MCC019   Developing Client-focused Solutions
MCC020   Prospecting and Pipeline Management
MCC021   Building Business and Client Relationships
MCC022   Negotiation, Closing and Follow-up



Term

Course Code

Course Description

Summer 2024 MCC 019 DEVELOP. CLIENT-FOCUSED SOLUTI


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