Learners collaborate and explore how social media is applied to marketing, corporate branding, fundraising, social media campaigns within organizations, and how it supports employee engagement, retention and corporate communication. Social media helps build a solid foundation for digital marketing and helps the learner gain applicable skills in the digital field. Graduates broaden their practice, may expand career opportunities and stay current in emergent trends in social media
CEB062 Introduction to Social Media (8 weeks)
CEB063 Developing a Social Media Strategy (8 weeks)
CEB079 Monitoring and Measurement (8 weeks)
CEB064 Digital Communication (8 weeks)
CEB065 Applied Social Media in Business (8 weeks)
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