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Summer 2021
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Course Detail

Title: International Marketing
Course: MKT 311


Through this course the student will come to understand the global business environment from both national and global perspectives. Topics include an overview of international business patterns and social systems and their effect on business. Different government systems, market structures and economic and legal systems will be examined along with the institutions that provide an international oversight. Culture and ethics, and their effect on business, will be discussed as well as various trade theories and currency exchanges that facilitate global trade. This will provide a framework for the creation of international business strategies necessary for success in the global marketplace.

Term CRN Day Date Time Campus Delivery Fee Senior Fee

International Marketing
202030 30067  
  Independent Ontario Learn $378.92 $339.23

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