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Winter 2024
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Course Detail


Title: Marketing for Supply Chain Management
Course: SCM 220

Description:

Throughout this course, students will learn the basics of marketing beginning with an examination of what constitutes marketing and how new marketing opportunities are identified. Students investigate key concepts related to supply chain management including the importance of the cross-functional relationship between marketing and supply chain to meet customer needs. Students learn how to segment markets, develop positioning strategies, and prepare basic marketing plans involving product or service issues, pricing, distribution and communications strategies. Environmental analysis is stressed throughout the course, as is the role of technology and strategic planning as they relate to supply chain management.

Term CRN Day Date Time Campus Delivery Fee Senior Fee
Status

Marketing for Supply Chain Management
202310 10228  
12-SEP-2023
to
19-DEC-2023
  Independent Ontario Learn $378.27 $338.58 REG
NOT
OPEN




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