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Winter 2024
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Course Detail


Title: Fostering Client Loyalty
Course: BUS 285

Description:

Goods and services are no longer an adequate basis for establishing relationships with clients because they attach an emotional connection to the products they use and to the businesses at which they shop. Students explore insights and ideas in order to create lasting and genuine customer relationships that withstand the competitive overtures of other companies. They explore the process of developing and sustaining client relationships that establish an emotional connection, manage difficult relationships, (such as those that take place via technology or at great distances) and help to determine the pulse of client relationships.

Term CRN Day Date Time Campus Delivery Fee Senior Fee
Status

Fostering Client Loyalty
202310 10036  
12-SEP-2023
to
19-DEC-2023
  Independent Ontario Learn $378.27 $338.58 REG
NOT
OPEN




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