|
|
Course Detail
| Title: |
Marketing II |
| Course: |
MKT 130 |
Description: |
Marketing 2 is the second course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: price strategy and management; distribution management; marketing communications; and emerging directions in marketing. The first three segments of Marketing 2 provides coverage of the remaining components of the marketing mix that was introduced in Marketing 1. |
Equivalent: |
BCM 102 |
| Term |
CRN |
Day |
Date |
Time |
Campus |
Delivery |
Fee |
Senior Fee |
Status |
|
|
| 202420 |
20196 |
|
14-JAN-2025
to
22-APR-2025 |
|
Independent |
Ontario Learn |
$297.63 |
$269.28 |
ADD |
|
|
